Business

Thursday, May 15, 2008

Networking

R2_c2_2 Last evening I attended the NEWBO Awards of Excellence Gala at the Fairmont Copley Plaza in Boston.  NEWBO is celebrating their 30 year anniversary!  It was a very fun filled evening, with Jimmy Tingle serving as master of Ceremonies.  Jimmy had all of us laughing from the moment he stepped up to the mike.  He is one very hysterical man and should you ever have the chance to take in one of his shows, I highly recommend doing so.  Congratulations to all the Quest Award nominees and winners.

I have mentioned NEWBO here before, and I do so again to encourage any women business owners in the Boston area to join this wonderful organization.  Each time I attend an event I connect with the most amazing women and come away truly inspired.  Two examples of great connections from last night were meeting Jennifer Smith of Color Express and Kristi Andrews,  owner of The Barkery.  I am talking with Jennifer about helping me out with some one time use stencil materials, such as the Modellos I so often feature here.  Kristi, has to have one of the most fun businesses ever!  She runs a bakery for dogs!  Even if you are not local, Kristi ships all over the country, so let your dog browse her site and drool a little. 

Friday, May 02, 2008

E-newsletter

Computer I am working on the May/June edition of my e-newsletter so cannot spend too much time blogging today.  I really love doing this newsletter.  Most of my clients are not into reading blogs, but they do love to receive the e-newsletter.  It's been a great way to keep them informed of new stencils I have, or to show some new uses for my older stencils.  Many of my clients follow up with an email to tell me what caught their eye or to just say hello and re-connect.  For those of you with small businesses, I highly recommend giving Constant Contact a try.  They have a 60 day free trial period, which allows you to send out mailings to 100 addresses during this free trial period.  They also have a great referral system!  For every friend you refer who becomes a Constant Contact customer, you'll both receive a $30 credit to your Constant Contact account.  If anyone should decide to go for the free trial, just email me and I'll send you a referral post so we can both receive a $30 credit, should you decide to sign up after the free trial period.  :-)

Monday, March 17, 2008

Networking

Images1 Last week my friend Marc Bordet of Bordet Interiors, invited me to join him for an evening event at Lucia Lighting & Design in Lynn, MA.  The evening was fun and informative with great food, drinks, and a guest speaker Denis Caldora who spoke about trends in lighting.  If you live in the Boston area and have not been to Lucia Lighting & Design, it is well worth the trip!  The 12 showrooms are located in a beautifully restored mansion.  Owners Lucy "LucĂ­a" Dearborn and David J. Solimine, Jr., as well as their very knowledgable and friendly staff, could not be nicer!  They go out of their way to make you feel welcomed in their "home", and will gladly answer any of your lighting questions and concerns.

Wednesday, January 23, 2008

Rethinking the Clients Needs

A few days ago, I posted about the 2 hour consultation I had with a couple who were a new referral to me.  I did not have a good feeling about what the outcome of this consultation would be.  I sensed a lot of conflict between the husband and wife over what work, if any, should be done in their home.  The husband had actually contacted me by phone 3 different times before we met, very excited to set up a consult.  The wife works full time, while the husband is retired, so he was the one spearheading a makeover for their home. 

Yesterday, the husband called me and apologized for not getting back to me sooner.  He explained that he had no idea what was involved in doing the various finishes they had selected for their rooms until he read through my proposal.  Now, because this couple was a referral from a neighbor and their condo is located in a development where I have done several units, I made the assumption that they had actually seen my work in their friend's unit and discussed the process and cost.  Maybe that was an incorrect assumption, but that is what has been the norm when I've done other units here.  The homeowners in this 55+ community, have seen their friends units and know a ballpark price.  This was not the case here.  This couple had only spoke on the phone to their neighbor who just told them what I had done in her unit and gave them my contact information.

When the husband called me, I was happy that he was acknowledging and thanking me for the time and effort I had already expended.  As I said, a "thank you for your time" goes a long way with me.  I had priced out their quote, room by room, as I always do.  This way, there is the option to pick and choose which areas will be done and not the feeling that it all needs to be done at once.  I do, however, offer a discount if multiple rooms are done at the same time.  It is just more cost effective.  On the phone, I pointed this out, and suggested they come up with a budget, a priority list of rooms, and contact me again if they would like to further discuss possibilities that would fit into their budget.  Here is where I had a choice.  I could easily file their folder away as an uninterested client or I could see if another approach would win them over.  I decided to go with the latter, and expend just a little more time on this couple.  My thinking is, here is a client who is interested in doing something to their home, since they were the ones who initially contacted me,  but obviously have a budget they want to work within.  Since they are not divulging this number to me, and I am not a mind reader, I will just assume the high end finishes they originally selected are out of line with their budget. 

Images_2 The bulk of the work was already done for me in the first proposal, so all I had to do was plug in some less costly versions of the finishes originally proposed.  In the new cover letter, I explained the difference in labor and material costs.   

In my earlier post I wrote:

"I first either email or phone in the quote, put a hard copy in the mail, and then follow up with a phone call a week later.  If I get no response, or a negative response, then after I enter their contact info into my data base, they are filed away. "  Now I feel I have given this my best shot.  Btw... this is not an inexpensive housing development.  It is on the higher end of luxury 55+ townhouse/condo developments.  I, myself, could not afford to buy into this development.

Tuesday, January 22, 2008

Off to a Good Start

This year, I am making marketing and networking two key components of my business.  Now, it's not that I don't always do this, but I am guilty of some missed opportunities.  Mma_nl_networking_4 When you are the sole proprietor of your business, and often work alone, you wear too many hats and some tasks inevitably fall to the wayside in favor of those that seem to need a higher priority.  Marketing and networking both take time, and time is something that is scarce for most of us.

One of my goals for this year is to send out an e-newsletter 6 times, or every 2 months, during this year.  I am excited to report that the January/February e-newsletter is ready!  As soon as this newsletter went out to my clients and friends, I received a great response.  Clients wrote to me to say how much they enjoyed it and commented on various projects featured that they are thinking about for their homes.  They also offered to forward the newsletter to friends who were not on my email list.  So, those of you who are in business for yourselves, I highly recommend this form of marketing.  Feel free to contact me privately via email if you would like more information about creating a newsletter for your clients.  If you would like to receive this e-newsletter, you can sign up using the "Sign up for our Email Newsletter" box in the Sidebar at the right.

Another business goal for 2008, is to get more traffic on this blog site.  I am thrilled to report that Melanie Royals of Royal Designs Studio and Modello Designs, who you know I often mention on this blog, recently featured my work on her blog: http://designamour.com/2008/01/18/painter-girl/
Since I am such a huge fan of Melanie's, I am truly honored.  Here is a woman who has the art of marketing down to a science.  She has continued to grow her business, adapt and change with the times, and run not one, but two businesses at once.  Melanie recently opened a brand new studio, which she often features on her blog.  Does this woman ever sleep??? 

Other areas of marketing and networking I am working on are writing articles for 2 trade magazines and looking for a committee to serve on at New England Women's Business Owners.  More on this later...

Thursday, September 27, 2007

Design Boston 2007

I just returned from spending the last 2 days at "designBoston 2007" at the Boston Design Center. For 2 days I was treated to inspirational and informative lectures, incredible food and drinks, and a great opportunity to network with local designers.  All of this... for free!  Yes.. for free!  I came home at the end of each day loaded down w/fun freebies from all the vendors and my head spinning with ideas from all I had seen and heard.  The first day, Wednesday, I was only able to stay for part of the day, due to other obligations.  But... lucky for me, the morning lecture was Patrick Frey, President of Pierre Frey, presenting French Style/Global Influence.  Mr. Frey was a most gracious and inspirational speaker with just a wealth of information about fabrics and the history of his company, started by his father.  He brought with him, many very old samples of fabrics from his company's archives and explained how these older designs are reprinted and adapted for today's current trends.  This hour presentation flew by and I came away feeling I had learned so much from this man who is clearly very passionate about his work and company! A big thanks to Martin Group Fabrics who sponsored this lecture.

Today, I returned to the Design Center and was able to spend the entire day there. The morning began with a very fun lecture entitled, "From the Runway to the Hallway, The Way Fashion Influences Color Trends".  This was presented by Sherri Thompson, Director of Marketing and Design for Sherwin-Williams.  Sherri had a fun slide show which featured current clothes fashions juxtaposed w/the current paint colors.  Btw, Sherri is one of the people who gives names to all the paint colors. Haven't you ever wondered who has that job?! She claims the first few hundred colors are easy to name, after that, a good bottle of wine helps!

These two lectures were the two that were the most benefit to me.  I have been exploring using stencils in combination with paint, plasters, metallics, textured materials, etc. to mimic wallpaper and fabric in creative ways.  Now I am really eager to get back into my studio to experiment!  Ugh... I just remembered what a mess my studio is in at the moment!  Maybe this will be inspiration to clean it up! ;-)

Did I mention all of the food and drink that was served throughout these 2 days?!  I think I gained 5 pounds!  Everywhere you turned, someone was offering up appetizers, delicious pastries, ice cream, champagne, wine, etc.!

The last presentation, the keynote speaker, was Dara Caponigro, Style Director of domino Magazine.  After some technical difficulties, Dara's slide show featured shoots from the magazine and her take on the design trends featured in domino.  A cocktail reception followed, but I was beat, had clients to call, so headed home.

A big thank you to Marc Bordet, Bordet Interiors, for signing me up for this event and another big thank you to the Boston Design Center for all their hard work!

Wednesday, September 19, 2007

Over-scheduled

Yikes... how does this happen???  I am really a bit over-scheduled this week... and next.  The good news is, I seem to thrive in this hectic environment.  The bad news is, I have a lot of unfinished projects in process right now in my house with no free time to complete any of them.  I don't like living in chaos.  I like order, or at least the resemblance of order! 

I started repainting the diamond pattern on my dining room floor last week.  That is half done as I write.  As a result, I have furniture from the dining room, scattered about in my tiny apartment.  My studio is still a total mess and my office-to-be (daughter's former bedroom), is still a junk room. 

This week and next week I am helping out my friend Stacy with one of her painting jobs.  Right now we are doing a lot of the grunt work, like striping wallpaper, painting ceilings and trim and base coating.  The homeowners are living in a hotel w/their 4 kids, while the house undergoes renovation.  There are old floors and carpet being taken up and new floors installed as well, by other crews. It's very noisy with all the banging going on w/the floor work in various parts of the house! 

This week I also have 2 after school programs that started, so I've had to fit those in. As a total diversion from my painting business, I teach 1 or 2 classes for Mad Science.  It is a lot of fun and I will talk about this more in a later post.   

Last night I went over to my friend Tasha's studio for a life drawing session.  Tonight I have the NEWBO dinner meeting.  I have to try to fit in 1 consultation and write up 1 proposal before the week's end.  Because I've had to cut 2 of my days short w/Stacy to make it to my after school programs on time, I will work half of Saturday.  But... my hair is in dire need of a cut and color, so I'll be visiting my favorite hairdresser, Anthony, first thing Saturday morning before I go off to paint! 

I think Sunday I am just going to rest. :-) Right now I need to get to bed!

Tuesday, September 18, 2007

Stencilers Convention

Over the weekend, I attended the 7th annual Convention for the Stencilers & Decorative Artists Guild (SDAG), in Providence, RI.

My only regret is that I could only attend for 1 of the days.  This is the 2nd convention for SDAG that I have attended.  The first one was 2 yrs ago, in NH.  After each  convention, I came away from the event feeling very honored to be a part of such a wonderful group of dedicated and talented stencil artists.  This group is for the hobbyist as well as the professional stenciler.  While many of the members, from all over this country, have known each other for years, I am a fairly new member.  What struck me at the first convention I attended, as well as this one, was how welcomed this group made me feel and how instantly at ease I am around them!  It's fun to hear what everyone is doing with their work as well as hearing from those who have retired from the business.  There is a wealth of history and information within this group!

The Providence Children's Museum was the lucky recipient of the Philanthropic project done by several SDAG members during the first few days of the convention.  A committee worked closely with the Museum to design some stenciled panels that relate to RI's environment.  I will try to get some pictures of the project and post at a later date.

SDAG has a relatively small membership, and is a very low keyed group.  They do produce a member written quarterly newsletter and host an annual convention.  I invite you to take a look at their website for more information.

Thursday, September 13, 2007

What to do next?

At 53, I have been thinking about my future in this line of work.  It's very physically and mentally challenging. I love what I do, and that is why I have been doing this work for the last 12 years.  I am in (knock on wood) excellent health, very fit, and only have a few minor aches and pains at the end of a day on the ladder.  I don't, however, want to wait until I am no longer able to climb a ladder, to think about what other type of work I should pursue. 

There are so many choices, it's hard to focus on one!  Right now, I am researching the possibility of going back to school for Art Restoration/Conservation.  I figure I could start taking some evening classes now and hopefully have a new degree and some new skills at the end of 5 years.  I like a 5 Year Plan.  I still feel there are things I want to accomplish with decorative painting company, Paint It! 

I also like the idea of opening a small shop with a studio room for classes.  I can envision having a living room setting in the front of the store, where people can just drop in, browse though decorating magazines, pick each others brain and mine, for fun decorating ideas.  I'd like to have a Projects Club, like a knitting club, only everyone would come weekly to work on a project for their home or to give as a gift. Or wouldn't it be fun to have a book store that just specialized in Home Decor books and magazines...with the studio space or classes... and a coffee bar. 

Well, these are all things I am thinking about these days.  My friend Rebecca, over at her Cre8Tiva blog site, talks a bit about "coming down off the ladder" today.  Rebecca is in the process of writing a book about this topic and has developed a workshop to address these very issues.

Tuesday, September 11, 2007

There Goes Another Stencil Great Stencil Company

Earlier this week I learned that Jan Dressler, owner of Jan Dressler Stencils, will soon be retiring after 20 years in business.  When I first became a professional decorative painter, I eagerly hopped on the Jan Dressler bandwagon as I watched her on HGTV, saw her work in several decorating magazines, and drooled over her luscious catalog.  I bought her videos, her brushes, her how to video tapes.  She taught me, right in the privacy of my own home, how to stencil in a very professional way.  Her vast catalog of stencils only grew and grew as the years went by.  Her designs evolved with the times and her ways to use these designs stretched far beyond my imagination.  She has always been a true inspiration for me.  So, I am quite saddened to see the post on her website which now reads:

"Jan Dressler is retiring!
Yes, it's true. Ater 20 years of bringing you fine stencils and great products, I have decided that it's time for me to go enjoy life. Not that I haven't enjoyed this venture, but really, life is short and now is the time!

How will this affect the world famous Jan Dressler Stencil line? Well, get them now, because they won't be around forever. We will continue to cut stencils until November 30. Then it's all over."

I get a knot in my stomach just copying and pasting that blurb.  The trade has seen several smaller companies and not so small companies, quietly fold over the past few years.  The loss of Dressler Stencils will be a huge loss for both the professional stenciler and the hobbyist.  There is not another company out there right now who carries the vast selection of stencils that Jan carries.  Jan also has been one of the biggest promoters of the Art of Stenciling and has given new meaning and new life to this art form during the 20 years she has been in business.  I know I will be buying up as many of her designs as possible before November 30th. 

This year I have really put an emphasis on incorporating stencil designs in the work I do.  I feel it is a very important component to my business and I hope it helps to set me apart from the many faux finishers that have infiltrated the market.  There is a real skill to using stencils, and a great feeling of satisfaction when that stencil takes on my own personal style and helps to reflect my client's vision of their sense of decorating.  I have been involved in lengthy discussions with my peers about the future of stenciling and will be sharing more thoughts and information concerning this cherished art in future posts, articles and interviews. 

My Photo

Paint It! e-newsletter

Blogs Promoting Stenciling

Women's Business Organizations

Non Profit Organizations

May 2008

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Blog powered by TypePad